The Future of Wearables : Apple Airpods


I recently got my hands on the all new Apple’s Airpods. My initial reaction to the Keynote was disbelief as I couldn’t believe how ridiculous was the same lackluster design and how bad it looked once you wore them. I even was concerned how will the Airpods that dangles off the user’s ears even stay in place if I go for a run or workout in the gym.

Tim Cook reaffirmed on Good Morning America that it would stay on as most of the Bluetooth rivals fell off because of the wires that connect the two ear pods. But it also became the butt of all jokes, Conan created a commercial reminiscing the old iPod commericial with U2 showing how easily it’d fall off and people would be waiting in line to buy their second, third and fourth one.

I Was So Wrong


I got hold of my Airpods a few days ago and I must say the packing was so small and squarish and made with the standard white cardboard box. I was expecting a more luxurious kind of unboxing considering how Apple made a big deal out of it. But once I dug in and picked up the white capsule, there was a assuring “heft” to it. It was thing elegant looking solid piece that carried the most complex tech in the consumer space. I opened up the capsule with my thumb and Voila!, in a snap it just flicked and the Airpods just instantly activated a pop up on my iPhone 7 Plus. Thanks to the W1 chip, this was the most insane pairing I’ve ever done! This was a delightful moment right from the start.

Initial Reaction

  • The audio quality was good and was way better than what I was anticipating for.
  • The Airpods didn’t fall off during my workout as anticipated and I believe it was the way the entire weight distribution was laid out especially more towards the stem area.
  • Placing the Airpods back was so smooth as it has magnets placed inside the case for the stem to go and charge. It felt more of a suction than a magnet. Still impressive.


  • The Airpods magically get connected to rest of my iOS and OS X devices.
  • Airpods pauses your music if you take one of the pods off and will resume upon placing them back in your ear.
  • The microphone quality was superb and felt right at home.


The way W1 chip has been incorporated into the Airpods should be the way every device should work from now on! Its a decree!

Remove the complexity and just focus on making things work. In terms of audio, i am not an audiophile but I can tell you that these nuggets give you enough boom and sounds for you to enjoy your music or your call. If you are an Apple iPhone user and have invested in their ecosystem, you should get these.


Lets talk iPhone 7


Its September and the time of the year to open the floodgates for the highly anticipated iPhone 7 to rest. So here are Top 8 things that iPhone has updated or changed this September 2016.

1. Design

Design this year is a bit of a meh. In truly uninspiring fashion, Apple decides to maintain the same design language for third year in a row. Which means, the design team at Apple may have done nothing for the past 12 months or they have been super busy building prototypes for the 2018 iteration.

2. Camera


Apple has finally upgraded some of the stuff under the hood with the introduction of OIS for the smaller sibling and Dual Camera system for the bigger Plus version. The latter pulled off similar trick what the LG already pulled off with their dual cameras but I always think Apple is still better that execution the final touch compared to what the predecessors like HTC have done in the past.


Also adding to the mix is the Quad-tone flash, a unique flicker sensor and also APIs that now support RAW camera images, and wide color capture.

3. Home button


Home button or a Home “dent”, its no longer a button. Its sensor that mimics the “feel” of a button through its Taptic engine which is their similar take on how they executed Force Touch on their latest Macbook. May get some getting used to but I hear there will be some iteration layers from a software level for Apps to take advantage of, we shall wait and see what that is gonna look like.

4. Storage

Now Apple has double their storage capacities across their entire iOS ecosystem. They now come with 32GB , 128GB & 256Gb storage options. So much innovation here.

5. Chipset


The new iPhone 7 now comes with their latest A10 Fusion 64-bit quad-core chipset. Its  40 % faster than their A9 processor, and is 2x the speed of their older A8 processors. The A10 Fusion chip contains 4 CPU cores, with 2 of those high-performance cores and 2 energy-efficient cores for low-power apps that run in the background. Its has a hexa-core GPU that’s 50 % faster than the one on the Apple A9.

We know through good software optimization Apple has always been the multitasking king of the hill for the last decade. So this new chipset just adds to the mix of how a well designed chipset would continue to reign.

6. Color Options


They now have added Jet Black & Black to the mix. Jet Black is more of a Piano Black glossy finish while the Black is more of a Stealth Black matt finish.

Do note : The Jet Black version is susceptible to micro abrasions due to it glossy nature and Apple has already mentioned about it in their website.

7. Speaker system

Apple now taunts a Dual Stereo speaker system or mimics the effect through its bottom speaker and top ear speakers. This is the similar approach that HTC 10 took with their latest 2016 version.

8. Absent Headphone jack

This is a feature which paves way to a wireless future.



There is a lot they have upgraded under the hood and Apple still proves how their marketing supersedes in communicating their under the hood changes even though nothing truly remarkable can be seen.

Is Huawei P9 Leica-ble


I am an avid consumer products junkie and many of my friends know that. I always look for a reason to change, swap, upgrade my personal tech to see how much things have changed. I am an early adopter and I am most of the time at the end of the stick which enjoys it or find my self questioning why did I ever do it. But I guess that is the price you pay for tech addiction.

I have been using my Samsung Galaxy Note 5 for a year and in the midst of trying out different phones I still felt many OEMs lacked the differentiation factor on why anyone should care to buy their products. Samsung’s pitch to me as a consumer was the versatility of the S Pen on a powerhouse of a device like the Note 5. But then came a long a relatively new vendor in the market which claimed to have surpassed Xiaomi as the next big thing and it was Huawei.

Chinese manufactures have caught up with the western world and have started redefining what a good design and build quality looks like. But the problem I noticed it now all Chinese OEM design language looks the same from OS to hardware design. But Huawei went the mile this time by collaborating with Leica, the legendary camera maker and I wanted a piece of the action.

In person

The packaging was made of recycled material in snow white color scheme. reminds me how HTC used to pack their phones. Huawei P9 had a rectangular design with chamfered edges. It rather looked uninspiring and a safe bet from my perspective. The phone’s build quality is immaculate and it came with the standard paperwork. I turned on the phone and the phone was up and ready to go. It reminded me how Xiaomi and Huawei are fighting for the Chinese market by bringing iOS like UX to Android users. It felt restricted and easy to use, I would definitely recommend my dad this phone as it wasn’t rocket science operating it.

How Leica-ble are you?

This is a bit tricky. The UI and menu was straightforward and clean. But what I saw in the view finder was not what I see in the gallery. There is a lot of post processing action that is taking place leaving the phone slow to take pictures and to load after taking them. This was a massive turn off, I was expecting more from Leica. The pictures look good but it was not Samsung good in terms of quality and speed. Huge let down in my opinion.

Operating System

The UI and UX was good if you are transitioning from iOS. Straightforward and functional but the system would run slow as time goes by. I found myself having pop ups and notifications warning me of Chrome or Facebook eating up my battery or RAM. Then, it was a notifications nightmare as many of the app notification didn’t work as the OS was constantly shutting down on what it deems as useless. I turned on the “Power” mode for stopping this but it will automatically pull back to “Smart” mode whenever it feels like. Another let down, its got 3 freakin’ GBs of RAM!


Huawei P9 comes with a 3000 mAh battery. Its the gold standard now a days and due to the software optimizations the phone lasts throughout the day without any issues. This is something i liked about the phone, especially knowing how thin this device is.


Huawei did something bold in the branding department but it didn’t deliver the goods it promised. The P9 is a step forward for the Chinese OEM and is definitely  stepping new standards of quality when it comes to hardware, design and finish. I wouldn’t consider the Huawei P9 as my daily driver because there is plenty that would drive me crazy.


Intel’s next big thing is small. My take on the Intel Compute Stick

I saw this amazing deal of Lazada for the Intel Compute Stick and read a couple of reviews and felt it was safe and gave it a go. It arrived to my place in 2 days time. It carried a very familiar packaging. It reminded me of the Nokia packing when they carried the Lumia brand.
I am a huge fan of trying out new things and felt Intel had something truly innovative to offer. I have seen a fair share of how Android boxes and how terrible they work but for some reason with the recent product announcements from Intel I felt they were up to something.

Courtesy Yugatech

The unboxing experience was standard but I noticed there was a fair share of cables and powerplug connectors just in case you needed them. All you really need were these:
1. Intel Compute Stick
2. Micro-USB cable
3. Power Adapter

Booting up

Standard Windows 8.1 experience with the signing in to Outlook. It was a vanilla experience and I like that. I thank Intel for not tinkering the experience unlike some Android OEMs out there. (I am talking to you Samsung!)

Starting out

Initially I looked at my desktop and felt what is so different? I worked on it, installed Chrome.  Updated my Windows 8.1 and still felt normal. Then I realised it was all being powered from a tiny stick!
What kind of sorcery is this?! This was a no holds bar fill blown Windows monster created by Intel. Insane!
Of course, common sense tells me it is definitely not for a power user who does video rendering but I can imagine running my office and business on it with ease. For crying out loud, it changed my LCD panel which was lying around into a freakin’ intelligent beast.

Ending well

I am now in the process of getting Windows 10 installed and I believe it should go well since the prerequisite for installing it is pretty low.
Overall, I am super impressed by this and I in fact raved about it to a couple of my friends. With the advent of Raspberry Pi and other new-gen-low powered computers, I do believe this where the future of consumer computing lies especially making it easily accessible, affordable and equally powerful.

Is Apple’s new iPhone 6S a success? Let me explain.


Apple this September unveiled the all new iPhone 6S and 6s Plus. Every other year Apple is historically devoted in refining it previous year’s model. Not matter how much you hate the previous model and even if you have extensive research on why the previous iteration was bad, Apple doesn’t care and only will build on what it has previously build. This is so unlike what Samsung, LG or HTC would do. Competitors are so obsessed in winning over the market share that they do whatever the consumer tells them to do.

Apple sticking to their guns have huge benefits;

  • Design cost stays low
  • Manufacturing cost stays low
  • Material cost stays low as most the orders are done in bulk.
  • Huge profit margins

The innovation that Apple brings to the table are all under the hood and more pronounced at the software layer. As an early adopter, I recontacted my line to the iPhone 6S 128GB Space Grey.

Initial Impressions

The all new iPhone is exactly the same at first glance and its a tad heavier when you hold which add a certain “premium-ness” to the phone. It feels solid and well built all together. Unlike the competition, there are no gaps, no seam line or spacing at joints which helps feel as one single unit and not parts stitched together. Build quality is where Apple always has excelled in.

When you start using the phone, you don’t feel a speed bump as the new iPhone 6S comes with a new processor, ram and even a souped up graphics chip set. It was smooth and buttery throughout. It is in fact better that the previous iPhone 6 on iOS 9 because after the software upgrade I did notice lags and stuttering which is probably Apple’s subtle way of pushing you to upgrade. No matter how they tell you iOS 9 is lightweight and you can upgrade older iPhones is all marketing “bull”.


The new iOS 9 comes with a slew of iPhone 6S specific features and one of them is the all new re-branded “3D Touch”. Its definitely a whole new way of interacting with your phone. One of the aspects of that almost felt like a “right-click” alternative for iOS. There’s definitely a learning curve and using it helps you get to the point you wish to go without an extra interaction. The other aspect is using the keyboard like a track pad which I found was extremely useful. But to be honest, from a development standpoint, you can do all this at the software level than build a hardware specifically to capture this. You will definitely see how Android OEM’s are doing to respond in the coming months. So,is 3D Touch Useful? only time will tell. I definitely feel there is a lot more to 3D Touch that what they showcased.

The other upgrades were faster TouchID sensor, 12mp camera with Live Photos,
Gripes, Peek/Pop via 3D Touch, “back” button for multitasking and so on which all are a welcome addition.



  • Using the Home button to wake up phone becomes problematic with the new faster TouchID as you wont even get enough time to read your notifications.
  • Camera Live Photos captures 1.5 second video after the shot which is predominantly a clip of you putting your phone down.
  • Because of 3D Touch now getting to uninstall or move your apps are difficult as it registers as a hard press instead of long press.
  • Security for peeking websites using 3D Touch safe?, I really doubt it.
  • If you can peek and pop might as well tap and read websites or links. Why the extra step now.
  • Battery life remains the same which is less stellar especially for the iPhone 6S. Thankfully the new #BatterGate or #ProcessorGate didn’t mess with my unit. (Explained below)


Overall, iPhone 6S is a great phone and Apple still maintains the crown with easy to use OS, superior App Store and great experience. No body noticed that i had the latest and greatest unless you highlight the “S” stamp on the back or carried a Rose Gold edition of the iPhone. After the first few weeks, the new phone experience weans off and its back to normal business again. I did get a few questions on how the phone was and I explained to them what’s new but you may find yourself sounding silly when you try explaining it.

Recently, Gizmodo was all over Apple on iPhone 6S’s battery life as who made the processor will determine the battery life for your iPhone. It was either made by Samsung processor or TSMC. TSMC showed better and longer battery life according to show test results. (Thankfully I have the TSMC version). But Apple responded saying knew about this and has fine tuned the software in such a manner that it would give consistent performance regardless of who made them and Apple also explained why these “tests” did not reflect real-life usage and they were right as BGR has pointed out.

Has Apple ever admitted to doing any wrong, never. So I am not too concerned as Gizmodo has a history with Apple and they will do everything to beat their drums harder.


So is the new features all gimmick or is Steve’s reality-distortion still at work, I really don’t know. But I know this, if you are the patient kind long-suffering kind, hold out on this one and wait for iPhone 7.

Microsoft is redefining Innovation and why it matters



For once, Microsoft skeptics was spellbound at the latest Windows 10 devices event. They delivered their most important and needed update with the devices that support the all new Windows 10 operating system. The entire event was a blend of cutting edge innovation and snake oil salesmanship. May be too much of the former as the event reached its mid-point.

Overall, I loved what Microsoft has delivered and is finally surpassed in terms of the innovation they brought to the table with superior hardware design & deep machine learning integrated to all their devices.

There were FOUR major announcements and here are my take on each one of them.



When I mentioned cutting edge, this is what I was talking about. From an experiment to an actual tangible kit. Just like how Microsoft paved the way for multi-touch interface, HoloLens is going to take VR to a whole new space. I can foresee how it is going to change the way be not only game and work but also the way we interact with each other. If one day Microsoft decides to make this tech open, its going to take Oculus, HTC Vive to the next level. For just $3000, you can get hold of the untethered development kit early 2016.

Microsoft Band 2


Microsoft Band was initially positioned as a Fitbit competitor but now with Band 2 they have stepped up the game. Now it comes with an array of sensors like barometer, track elevation and a deep machine learning platform that makes sense and gives insights that no one fitness band gives. With third party apps on the way the new Band 2 just cost $249 and will be available this October.

Lumia Phones


The all new Lumia lineup is spec heavy and is on par with the competition on paper. It Windows 10 OS with Continuum bring full desktop experience to a bigger screen and the phone won’t break a sweat. Because the 950 XL comes with the all new liquid cooling tech which dissipates heat efficiently, this is a new in smartphone technology. With unto 2TB expandable storage and OIS, its set to be a power player this 2015.

But what it scores in hardware, it lacks in the design department. It felt as if they were reusing some left over Nokia designs. I wish they’d used some Surface-like design and I bet they will in 2016.

The all new Lumia will be released in November and will cost $649.

Surface Pro 4


If its not broken, why fix it? Microsoft’s next iteration with the Surface pro 4 takes what’s already working to the next level. They’ve stuck to the same hardware design and made it thinner and lighter. They’ve increase display size without increasing the footprint, increased the storage to 1TB, battery life to 12 hours, increased processing speeds and RAM. They’ve also thrown in a new shiny keyboard which thinner, lighter and well spaced keys. On top of that they upgraded the Surface Pen and mocked the Apple Pencil while at it.

For $899, the Surface Pro 4 should be available in October.

Surface Book


This was the biggest surprise from Microsoft to date. This was there moment and they sized it. With the all new hinge, graphics card and battery life, I was blown away. And then they said you can detach the display and was blown all over again. It supports the Surface Pen, touch input and has an amazing keyboard.

The weird part was they kept comparing it to a Macbook Air but spec wise it was all Macbook Pro’s standard. This is Microsoft biggest bet yet.


Similar to Google building the Nexus Phones, Microsoft too wants to help their OEM’s be pointed in the right direction. The only turn off was Panos Panay and Brian Roper who sounded very sales-y, marketing mumbo-jumo and lacked the earnestness.

May be that is exactly what Microsoft needs to stand out from the rest.

Is Spotify Running truly a Game Changer?

“Music expresses that which cannot be said and on which it is impossible to be silent.” – Victor Hugo
Music drives many of the things around us. It can change the entire environment, lift up spirits and remind us of moments in our life that lies deep within. At least thats how I see it. I am a huge fan of connected living and love fitness bands like Fitbit & Nike Fuelband that it helps me monitor my steps, sleep, water intake and so on. And with fitness comes Music and music is integral to fitness. And when Spotify decides to connect Music with Fitness, we get their first iteration – Spotify Running.
I do know it is not a fitness tracker. Spotify manages to offer you music that is based on the strides you take while running.
Here are few marketing statement that I could find on the site;
  • Spotify Running finds your tempo and plays music to match.
  • Running in time with the music makes you feel more energetic, more motivated.
  • We’re music fans who love to run. So we put together the world’s best running music.
  • Check out Running Originals – amazing new music that adapts to your run. (Discover)
  • You can soundtrack your entire life with Spotify. Whatever you’re doing or feeling, we’ve got the music to make it better.

Initial Impressions

Spotify Running_Screen1_georgeiswrite

Spotify Running resides within the app itself. It is just an additional menu that set this apart from the rest of the options. The UI is simple and intuitive. It comes with 6 basic options; Burn, Epic, Seasons, Lock the Flow, Blissed out and The Chase.
On top of that, they have Running Playlist that plays popular tunes by Artist around the globe.
Do note: I am not here to review the music but the tech and my experience behind it.
Fitbit or Nike calculates your steps by dedicated fitness bands. No matter how hard you swing your arms, it will only calculate your steps by the actual steps you take by your feet. This innovation is driven by Motion X, the company that provides the sensor-based solutions backed by data science to get accurate measurable data. Because I was so used to the way fitness bands work, I expected the same for Spotify to calculate my strides, I was dead wrong.
Spotify actually calculates the tempo based on the movement registered by your iPhone, thats it. I was a tad bit disappointed at that because, I was expecting something more from a product like Spotify. I am not saying they should calculate Steps but instead calculate the Tempo based on actual heel strike which is the most basic when it comes to running like how apps like Strava and RunKeeper calculates using Motion X. Spotify Running definitely gets the ball rolling in terms of creating something that has never done before and I respect that but may be I am a sucker for minor details like these.
I created this Tempo just waving my hand

I created this Tempo just waving my hand


Spotify has definitely something on in the right direction and is a clear differentiator when it comes to the crowded music streaming market with the entry of Apple Music. With the addition to the 6 basic options, they did introduce a Running Playlist which helps introduce Artists you’ve never heard before. Its basically a repurposing of their Shuffle feature, I suppose (clever).
Even though I was a bit disappointed, its definitely a great place to start. I definitely know refinements are on the way and more innovations like these are expected from Spotify in the near future.

In defense of Evernote, the last great Unicorn

I have been an using Evernote for the longest time. It has not only helped me digitize and archive my life, it has also helped me simplify many of things which would’ve ended up on a napkin years ago. It helped me revisit ideas and materials years later and helped me rethink of better solutions that I can bring about today.
Evernote which started off as a note taking desktop application moved into the mobile app business. With there huge success they started rolling out many other applications and services that centered around archiving basically anything digital that you come across. They once used to have a plethora of products that used their massive archiving backend but now they streamlined it to FIVE main products;
  • Skitch, which helped you to annotate images
  • Web Clipper, it brought in Pocket like web archiving functionality.
  • Scannable, you could virtually scan any document it would capture your document and archive it with no manual cropping needed.
  • Penultimate was an acquisition that led to archiving hand drawn or written notes into Evernote. These are just to name a few. They have gone through multiple iterations to nail the right user interface and boy! they have the best app designs in the market today.
They have also partnered with multiple hardware vendors like Adonit, Moleskin & ScanSnap and worked on building hardware solutions that enable us to incorporate Evernote into our lives in a seamless way.
So the $1 billion question is;
Is note taking dead? The answer is No.
Is Evernote the current King of the hill, Yes
Can it remain to be the King of the hill? No
Will there be a new king, No

Here’s why…

With the success of Evernote, every tech giant and start-up wants a piece of the pie. Google started building Keep, Microsoft started building OneNote, Pocket focused on archiving and many many more. Some of the aspects Evernote pioneered while some Evernote played catchup like the latest feature to date, WorkChat. This feature was introduced after the huge success of Slack, Whatapp and Facebook Messenger. Even I tried to take a crack at it with Sermonotes.
What I am saying is, there won’t be just one King instead there will be many Kings.

Why am I writing this?

This article is in response to an article i came across in the Business Insider called “Evernote, the first dead unicorn” written by Josh Dickson. In that article he discusses about how unicorn startups are no longer rare and are bound to be doomed, on how Phil Libin, Founder of Evernote is no longer passionate about leading the business and how Evernote tried everything and became the King of none.
I read the article and saw how one dimensional his take was. He was hell bent on focusing on only one thing and that was Evernote was doomed and he would go to length to arrange half information to point in that direction. Here are a few such except was;

Evernote knows it. Late last year, the company attempted to roll out a messaging product, Work Chat. I reached out to a number of friends to ask if they had heard about it or used it at their company, with the answer being a resounding, “No and why is Evernote making a chat application?”


The product certainly seems to be a flop in the market. Many Evernote users want to remove it entirely from their note-taking software.

Me: OneNote has gone below the 100 mark multiple times while evernotes rankings looks like blips.
Looking at the Y-axis you can see its like comparing apple to watermelons
Showing reviews of evernpte versus snapchat…way to go!, basically reaffirming my watermelon statement above.
Is it really wrong to enter a new product late? Facebook entered the Messenger late, Google entered the note taking game late and Apple entered the TV console game late. How does one entering a new line of business amount to bad business? If I am using the logic of why enter the messenger business, then Apple wouldn’t have moved to the mobile computing business either.
He continues;
Evernote is in the midst of a sizable, prolonged decline in relevance in numerous areas.
On the product side, customers are slowly  beginning not to care about the product, while downloads slip and competitors offer better products, many of them, like OneNote, free.
Me: Classic example of a generalised blanket statement. I do not know where is it stated that customers began to ignore the product.
He goes on;
Glassdoors reviews of Evernote paint a picture of a company suffering internally from the things customers are seeing externally.
Me: What! Since Josh went to great length to look at Glassdoor he should might as well start looking at OneNote creators Microsoft’s ratings.

Josh decides to give advice

The lesson for management teams at other unicorns is clear from Evernote: Forget worrying about whether you’re going to be around in 100 years, and refocus on making products that people want that will make money.

Me: Yep! using that advise and hoping no one would innovate Microsoft and Blackberry still would be been a dominant force in mobile computing today. Its all about catching up and staying ahead of the game.


Phil Libin lost his passion and many founders do but that doesn’t mean it’s the end of something. Evernote build great products and is always first to show their presence, like how they were the first to launch their app for Apple Watch. That’s how cutting they are.
To me the whole article by Josh Dickson was very distasteful and felt as though he was with paid to write against Evernote or he wanted to use his write as content marketing for Syrah. I truly hope he he stops connecting the dots with a line while in fact it’s been a part of the curve all along. He needs to see the light very soon because he did try to milk the web stat cow with a Part 2 which no sign of repentence.
“No point trying to convince people who are hellbent on being misunderstood” – Dr. A. R. Bernard

ThingThing iOS Keyboard App Review


A few weeks ago as I was doing my usual social media tour and I noticed a new company that started following my account @georgeiswrite.

It was a UK based company @Thingthingapp.

I was a bit curious as to how they were planning to do it. I worked on Sermonotes which had a similar concept but was build for the Christian population to have easy access to the Bible while taking sermon notes.

The concept of productivity on mobile devices has been around for quite some time. But ThingThing is focused on taking productivity through a new route and that is via your iOS keyboard. Apple started supporting third-party keyboard with iOS 8 and ThingThing saw this as an opportunity where no big keyboard makers like Swiftkey or Fleksy keyboard has gone. They basically became a link to the rest of the services we all frequently use on our device.


The on-boarding process was fairly simple and straight forward which was followed by a video on how to activate the keyboard. (Deep inside I wished it was a trailer for ThingThing instead). That showed they’ve gone lengths into ensuring the user gets to experience the app fully with no stones left unturned. Once activated, there was a handful services readily available. I was impressed by the ease of getting these services connected.

Using the app was a breeze and it doesn’t have a steep learning curve. The UI was smooth and responsive and didn’t crash on me like other apps have. They mean business.

There was only one let down

There was no keyboard.

Shocking but true. I reached out with the ThingThing team and they assured me that it was in the works but no timeline was given.

Screen Shot 2015-09-15 at 10.49.29 pm

One thing that caught my eye was how they communicated their unique approach to work and life. They spoke about their principles behind why they do what they do and how they do it.

Principles behind ThingThing_georgeiswrite


The other portion was their stance on privacy and why you will never be a product and explained it further on their blog. Because its all about trust.


I love ThingThing and their passion in what they do as a company. Their product is polished but not complete but having said that, ThingThing app is definitely on standby mode and will go on Turbo mode when they release that keyboard.

I was not paid to write this…#justsaying

Did Apple deliver on September 9, 2015


Apple has finally set the rumor mill to rest.

There was so much speculation on the next iPhone that you could print all the blog posts and compile a thick book. But as the rumor for the next iphone was going on, slowly rumors about the next version of Apple TV started showing up. The writers wrote that Apple has a new streaming service lined up with some original content. It was soon followed by more speculations during the first week of September that the next iteration of iPad, the iPad Pro was going to be announced and that is the reason why the chose such a huge venue. Then came the leaked images of the Force Touch display, saying the device would be thicker than the previous version to accommodate this new tech.
Cult of Mac wanted to beat the crowd so they did on rumor on iPhone 7! Too soon?
You know what, now it’s all laid to rest. So this is what happened.

Did Timmy deliver?

The day came, saw and conquered every media outlet possible. Tim Cook was at his best. He was comfortable and knew where he was leading the crowd to. He took all the viewers through a great storyline and stitched it all up and ended the event with One republic singing “Counting Stars” which was a fitting end.
But let’s take a step back, let’s break it down and look at each product announcement objectively.

iPad Pro

Initial impression was it was a big iPad. But slowly it started to fade away when they showed the lengths at which Apple took to showcase iPad Pro beyond a consumption device to a creator device. Phil Schiller shared a lot of numbers and stats as to why this is a redefined desktop class device rather than your regular iPad. They showcased the ease of editing movies to music creation and even rendering on Autocad!
Man! I’e used Autocad when I was in school and even my PC couldn’t keep up with it.
So who was it made for?
I seriously am still confused on who is their target audience. Its a tablet and not a PC. Microsoft’s Surface has been there and done that. Only time will tell what is it finally going to be used for. So far, Apple has gained the support of IBM and Cisco as their Enterprise customers and that is a good thing.

With the iPad Pro, they introduced a sidekick called the Apple Pencil. I initially thought it was a joke and Phil kept his cool, then we knew it was real. Apple Pencil has a nice touch to the entire iPad Pro storyline.

I recently invested in a Samsung Galaxy Tab A 8.0 inch just to replaced by diary because I love to write. I love styluses because they take note taking to a whole new level.

Every tech blogger started reminding us on how Steve Jobs hated styluses at the iPhone launch. But when you look at the context, he was referring to using a stylus for all touchscreen input. This was so common back then with the Windows touchscreen phones.

I think Apple was wise in introducing a stylus but does it justify the price and how does it affects the future of Adonit, Paper and Evernote is yet to be seen.

Apple TV

Finally, after so many year Apple decides to take on TV again. It morphed itself from a setup box to a fatter set top box with Amazon Fire like features. It didn’t feel ground breaking at all. Apple basically borrowed ideas from everywhere and created a hybrid device with a refreshed interface. Nothing new here.

iPhone 6s and iPhone 6s Plus

As usual they stuck to the iPhone routine. Every “S” model would follow the predecessor in terms of hardware design and then would upgrade everything internally. This time with the “6S” they improved the cameras, processor, display and so on. The biggest announcement was the introduced of “3DTouch” aka “ForceTouch”.

They showcased mobile screen interaction to a whole new level. By applying a little bit pressure you could have a sneak peek into what was underneath and press a tad harder it will launch you directly into what you were peeking at. It reminded me a lot of Samsung’s Air view feature which was deemed a gimmick.


I don’t know why whenever Apple does the same no one calls it a gimmick?

The question in every consumer head is, “Why should I buy this phone?”. Apart from 3D Touch, they have some neat features on the camera front. It was the 12 megapixel, 4K shooting, Live Photo holding phone was the one that made people go quite. It was beautiful.

There were surprises and it didn’t come form Apple.

Let’s just say Microsoft was invited. Apple has had a long standing love-hate relationship with Microsoft and this event seems to me that this was a sign that they have moved on and have buried the hatchet.

Even though Microsoft delivered a great product and a cringeworthy performance on stage, its good see them play nice.


Overall, it was a great warm fuzzy event but it lacked the “WOW” factor that I’ve experienced before. It was an update or “catch up” to times and didn’t feel revolutionary.

May be my expectations are high or may be Apple is saving it for something bigger for a better time.