Is Apple’s new iPhone 6S a success? Let me explain.

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Apple this September unveiled the all new iPhone 6S and 6s Plus. Every other year Apple is historically devoted in refining it previous year’s model. Not matter how much you hate the previous model and even if you have extensive research on why the previous iteration was bad, Apple doesn’t care and only will build on what it has previously build. This is so unlike what Samsung, LG or HTC would do. Competitors are so obsessed in winning over the market share that they do whatever the consumer tells them to do.

Apple sticking to their guns have huge benefits;

  • Design cost stays low
  • Manufacturing cost stays low
  • Material cost stays low as most the orders are done in bulk.
  • Huge profit margins

The innovation that Apple brings to the table are all under the hood and more pronounced at the software layer. As an early adopter, I recontacted my line to the iPhone 6S 128GB Space Grey.

Initial Impressions

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The all new iPhone is exactly the same at first glance and its a tad heavier when you hold which add a certain “premium-ness” to the phone. It feels solid and well built all together. Unlike the competition, there are no gaps, no seam line or spacing at joints which helps feel as one single unit and not parts stitched together. Build quality is where Apple always has excelled in.

When you start using the phone, you don’t feel a speed bump as the new iPhone 6S comes with a new processor, ram and even a souped up graphics chip set. It was smooth and buttery throughout. It is in fact better that the previous iPhone 6 on iOS 9 because after the software upgrade I did notice lags and stuttering which is probably Apple’s subtle way of pushing you to upgrade. No matter how they tell you iOS 9 is lightweight and you can upgrade older iPhones is all marketing “bull”.

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The new iOS 9 comes with a slew of iPhone 6S specific features and one of them is the all new re-branded “3D Touch”. Its definitely a whole new way of interacting with your phone. One of the aspects of that almost felt like a “right-click” alternative for iOS. There’s definitely a learning curve and using it helps you get to the point you wish to go without an extra interaction. The other aspect is using the keyboard like a track pad which I found was extremely useful. But to be honest, from a development standpoint, you can do all this at the software level than build a hardware specifically to capture this. You will definitely see how Android OEM’s are doing to respond in the coming months. So,is 3D Touch Useful? only time will tell. I definitely feel there is a lot more to 3D Touch that what they showcased.

The other upgrades were faster TouchID sensor, 12mp camera with Live Photos,
Gripes, Peek/Pop via 3D Touch, “back” button for multitasking and so on which all are a welcome addition.

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Gripes

  • Using the Home button to wake up phone becomes problematic with the new faster TouchID as you wont even get enough time to read your notifications.
  • Camera Live Photos captures 1.5 second video after the shot which is predominantly a clip of you putting your phone down.
  • Because of 3D Touch now getting to uninstall or move your apps are difficult as it registers as a hard press instead of long press.
  • Security for peeking websites using 3D Touch safe?, I really doubt it.
  • If you can peek and pop might as well tap and read websites or links. Why the extra step now.
  • Battery life remains the same which is less stellar especially for the iPhone 6S. Thankfully the new #BatterGate or #ProcessorGate didn’t mess with my unit. (Explained below)

Conclusion

Overall, iPhone 6S is a great phone and Apple still maintains the crown with easy to use OS, superior App Store and great experience. No body noticed that i had the latest and greatest unless you highlight the “S” stamp on the back or carried a Rose Gold edition of the iPhone. After the first few weeks, the new phone experience weans off and its back to normal business again. I did get a few questions on how the phone was and I explained to them what’s new but you may find yourself sounding silly when you try explaining it.

Recently, Gizmodo was all over Apple on iPhone 6S’s battery life as who made the processor will determine the battery life for your iPhone. It was either made by Samsung processor or TSMC. TSMC showed better and longer battery life according to show test results. (Thankfully I have the TSMC version). But Apple responded saying knew about this and has fine tuned the software in such a manner that it would give consistent performance regardless of who made them and Apple also explained why these “tests” did not reflect real-life usage and they were right as BGR has pointed out.

Has Apple ever admitted to doing any wrong, never. So I am not too concerned as Gizmodo has a history with Apple and they will do everything to beat their drums harder.

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So is the new features all gimmick or is Steve’s reality-distortion still at work, I really don’t know. But I know this, if you are the patient kind long-suffering kind, hold out on this one and wait for iPhone 7.

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