Apple has finally set the rumor mill to rest.
Did Timmy deliver?
With the iPad Pro, they introduced a sidekick called the Apple Pencil. I initially thought it was a joke and Phil kept his cool, then we knew it was real. Apple Pencil has a nice touch to the entire iPad Pro storyline.
I recently invested in a Samsung Galaxy Tab A 8.0 inch just to replaced by diary because I love to write. I love styluses because they take note taking to a whole new level.
Every tech blogger started reminding us on how Steve Jobs hated styluses at the iPhone launch. But when you look at the context, he was referring to using a stylus for all touchscreen input. This was so common back then with the Windows touchscreen phones.
Finally, after so many year Apple decides to take on TV again. It morphed itself from a setup box to a fatter set top box with Amazon Fire like features. It didn’t feel ground breaking at all. Apple basically borrowed ideas from everywhere and created a hybrid device with a refreshed interface. Nothing new here.
As usual they stuck to the iPhone routine. Every “S” model would follow the predecessor in terms of hardware design and then would upgrade everything internally. This time with the “6S” they improved the cameras, processor, display and so on. The biggest announcement was the introduced of “3DTouch” aka “ForceTouch”.
They showcased mobile screen interaction to a whole new level. By applying a little bit pressure you could have a sneak peek into what was underneath and press a tad harder it will launch you directly into what you were peeking at. It reminded me a lot of Samsung’s Air view feature which was deemed a gimmick.
I don’t know why whenever Apple does the same no one calls it a gimmick?
The question in every consumer head is, “Why should I buy this phone?”. Apart from 3D Touch, they have some neat features on the camera front. It was the 12 megapixel, 4K shooting, Live Photo holding phone was the one that made people go quite. It was beautiful.
There were surprises and it didn’t come form Apple.
Let’s just say Microsoft was invited. Apple has had a long standing love-hate relationship with Microsoft and this event seems to me that this was a sign that they have moved on and have buried the hatchet.
Even though Microsoft delivered a great product and a cringeworthy performance on stage, its good see them play nice.
Overall, it was a great warm fuzzy event but it lacked the “WOW” factor that I’ve experienced before. It was an update or “catch up” to times and didn’t feel revolutionary.
May be my expectations are high or may be Apple is saving it for something bigger for a better time.