I was a bit curious as to how they were planning to do it. I worked on Sermonotes which had a similar concept but was build for the Christian population to have easy access to the Bible while taking sermon notes.
The concept of productivity on mobile devices has been around for quite some time. But ThingThing is focused on taking productivity through a new route and that is via your iOS keyboard. Apple started supporting third-party keyboard with iOS 8 and ThingThing saw this as an opportunity where no big keyboard makers like Swiftkey or Fleksy keyboard has gone. They basically became a link to the rest of the services we all frequently use on our device.
The on-boarding process was fairly simple and straight forward which was followed by a video on how to activate the keyboard. (Deep inside I wished it was a trailer for ThingThing instead). That showed they’ve gone lengths into ensuring the user gets to experience the app fully with no stones left unturned. Once activated, there was a handful services readily available. I was impressed by the ease of getting these services connected.
Using the app was a breeze and it doesn’t have a steep learning curve. The UI was smooth and responsive and didn’t crash on me like other apps have. They mean business.
There was only one let down
There was no keyboard.
Shocking but true. I reached out with the ThingThing team and they assured me that it was in the works but no timeline was given.
One thing that caught my eye was how they communicated their unique approach to work and life. They spoke about their principles behind why they do what they do and how they do it.
The other portion was their stance on privacy and why you will never be a product and explained it further on their blog. Because its all about trust.
I love ThingThing and their passion in what they do as a company. Their product is polished but not complete but having said that, ThingThing app is definitely on standby mode and will go on Turbo mode when they release that keyboard.
Apple has done extremely well over the past few years. Even after the passing of its visionary leader and brand icon Steve Jobs, Tim Cook has steered the ship to even greater unknown territories without flinching a bit.
The death of Apple was greatly exaggerated
There might be a couple of reasons why Apple remains successful;
Apple is following through the roadmap they have worked on with Jobs for the next 10 years. So nothing changes and company’s got Jobs blessings.
Jobs was just a father figure and it’s still business as usual after his passing.
The reason for this posting is nothing to do with Apple’s future as a business because we all know that they are gonna be fine. Even if Apple makes a terrible move, they can still ride the wave with the kind of cash reserves they have. My intent of this post is to serve as to where Apple is headed as a consumer and how do I see it coming. Previously it was the iPhone that pointed to what we could expect for iPad, iPod and so on. But I feel iPhone is just going to follow something else, a new entrant.
A few days ago I purchased the Apple Watch Sport. I was a bit skeptical at first because I’ve read various reports about Apple Watch’s dwindling sales but then I thought you know what! Let’s do this!
The Apple Watch is weighty & porcelain piece of art. The software was a beast by itself. There is nothing familiar about the OS, it was something new. It was smooth, fluid and personal. It told me to stand up, told when my email came and even took my heart rate! I was not blown away instead I finally understood where Apple was heading.
I was watching the introduction of iOS 9 at WWDC 2015 and I finally saw how this is all gonna make sense for the experience that Apple is looking to bring to the masses. Previously, the iPhone always pointed what iPad would be receiving in future but now it’s the Watch that is going to show what the iPhone and the iPad is going to get.
Here are the features that we are going to see on the next iPhone & iPad;
1. Hey Siri voice activation
2. Circle UI App management
3. Force Touch for revealing additional features
4. Magnetic wireless power charger
5. Lift to activate phone from sleep
6. Proactive contextual alerts
7. Digital crown (I wish)